One of the region's best-known evening newspapers is to become a morning publication in a bid to boost circulation.
Trinity Mirror's Coventry Evening Telegraph will be available at 6am from October 2 - and focus on its website for publishing breaking news.
Editor Alan Kirby confirmed working practices for some staff would change. The paper will ditch its evening branding.
Mr Kirby said: "People's buying habits have changed dramatically. We can no longer dictate to readers when they should receive their paper.
"Making it available from early morning gives us far more opportunity for sales."
Mr Kirby said the newspaper had improved its focus on human stories and news from local communities since it relaunched in September.
On-the-day breaking stories had become a minor part of its overall package, he added.
Mr Kirby highlighted the paper's coverage of Peugeot-Citroen's plans to close its Ryton plant with the loss 2,600 jobs near Coventry as a successful example of its strategy.
The Telegraph produced an overnight package of news, pictures, history and reactions. Mr Kirby said: "It was too late for our regular editions and our strength was in bringing readers eight pages of overnight reaction. From now on that sort of unique added value coverage will be available to our readers from 6am."
The newspaper's website would be "the priority for publishing breaking news during the day".
Mr Kirby said it had the immediacy to match and beat rivals in broadcasting and new media.
Local editions would still be produced in Coventry and Warwickshire - however the mastheads will become Coventry Telegraph, Nuneaton Telegraph and Warwickshire Telegraph.
Journalists' union the NUJ said it strongly opposed the move and believed the switch to a morning edition would "spell disaster" for the paper.
However, Mr Kirby said he had received constructive ideas from a number of journalists on how the newspaper could continue to improve.
The Telegraph was founded as a morning paper in 1891 and switched to evening format in the 1950s.