Around 25 companies will sign a ground-breaking agreement at a major business conference in Coventry next month.
The firms – taken from a range of industry sectors – will be the first to put their name to Be !nventive – a new initiative to help the city market itself at home and abroad.
Be !nventive reflects the tradition of inventiveness which has marked the development of Coventry and is still flourishing in the city today.
By signing up to the concordat, the companies agree to make use of and promote the City of Invention – Be !nventive “city proposition” in their business activities.
The signing is the culmination of 18 months work by the city’s Image Working Group which has developed the proposition, and will take place at the Coventry and Warwickshire Chamber of Commerce Conference at Peugeot headquarters on June 18.
Peter Burns, chair of the group, said: “The group increasingly felt that Coventry, in common with every other city, has to compete with other places on a whole series of levels such as profile, visitors, shoppers, investment and talent.
“Globalisation has only intensified that competition and made it more important for cities to stand out from the crowd and market themselves in an identifiable way.
“That coupled with the major regeneration of the city, meant that the time to work on that has never been more pertinent.”
The group commissioned perception studies in the city and after consulting different groups, Coventry’s creativity and invention was a significant thread running through the feedback.
Mr Burns added: “That fitted in very well with other factors such as our two universities and plethora of knowledge-based companies.
“We have established a strategy based around Be !inventive which highlights clear objectives, target audiences, key messages and how we will communicate them.
“We want to build on our reputation as a city of invention, establish collaboration between stakeholders, enthuse young people, create business and cultural opportunities for the city and also engender a more positive image for Coventry.
“While there has been a great deal of activity, for example in schools, this is the first time we are actively having people “sign-up” to Be !inventive, and the Chamber conference is the perfect launch pad.”
Roger Medwell, of NP Aerospace, said: “This is a very exciting initiative that we believe will serve the city very well on all levels.
“We pride ourselves on looking to the future and trying to push our business forward through new and original thinking – and we feel that mirrors Be !nventive.
“The city of Coventry is set to undergo fundamental change in the next few years, so the timing could not be better and we want to play a full part in the initiative.”