A major new radio station was launched in the Midlands today.
BBC Coventry and Warwickshire was starting its first full programme of broadcasting this morning from a new £3.5 million site at Priory Place near the old cathedral in the city.
A spokesman said the idea was to boost the service for the community by providing a full daily 19-hour schedule - creating 25 new radio jobs.
He said previously the bulk of the area's output was provided from Birmingham.
The station's line-up of broadcasters includes former Radio 1 presenter Liz Kershaw, and Coventry man John Gaunt - formerly of London 94.9FM.
BBC Coventry & Warwickshire's managing editor David Clargo said: "I'm delighted we've been able to bring together such a strong team.
"They are passionate about Coventry and Warwickshire and I'm sure will become a compelling part of people's radio listening."
Jon Gaunt was delighted to come home to broadcast.
He said: "I'm a Cov kid, and I and the rest of the team are determined this will be Coventry and Warwickshire's station."
Bosses regard gaining former BBC Radio 1 presenter Liz Kershaw's signature as a coup.