The final piece in the retail jigsaw at a Birmingham shopping centre has been put into place.

Bakery business Greggs is the latest addtion to the high street names at an £11 million Newtown complex.

The new shop has created ten full and part-time jobs at the centre.

The arrival of Greggs highlights Newtown Shopping Centre's commitment to develop the site as an alternative destination from the busy city centre.

Tony Evans, director of developers Autoforge, said: "Consumer demand for outof-town shopping continues to grow as destinations like Newtown provide an easy and convenient shopping experience for local residents.

"The addition of Greggs will benefit the consumer and existing tenants as it will encourage even more visitors and attract long-term investment.

"The centre has worked really hard in recent months to attract new retailers, alongside facility upgrades which have progressively stimulated traffic flow."

The complex was initially built as part of a five-year City Challenge programme - part of £37.5 million spent in Government grants which were ploughed into redeveloping the area. The £11 million complex houses 23 stores including Londis, Farmfoods, William Hill, Beauty Island Cosmetics, Aldi, the British Red Cross and Pertemps Employment Alliance.

The centre has invested heavily in improvements including CCTV, free parking and maintaining a higher standard for customers in the public conveniences and general shopping area, a spokesman said Ian Bagnall, sales director at Greggs, said: "We are extremely excited to open our latest shop in the Newtown Shopping Centre."