A new pub has opened its doors in West Bromwich which owes its name to the famed Jensen Interceptor sports car once built in the area.

‘The Interceptor’, located in the New Square shopping centre, is part of Greene King’s Hungry Horse pub chain and has created around 40 jobs.

The name was chosen following consultation between Greene King and the local community.

When construction was taking place Greene King launched a competition for local people to help name the pub.

Suggestions ranged from ‘The Throstle’ to ‘The Alderman Farley’ but ‘The Interceptor’ was chosen after a suggestion by West Bromwich man John Harper.

Mr Harper suggested naming the pub ‘The Jensen’, after the sports car manufacturer based in West Bromwich and Greene King decided it would be apt to name it after Jensen’s best-known vehicle.

The iconic car, which was once driven by the likes of Frank Sinatra, Bing Crosby, and Princess Anne, was originally made in West Bromwich before the factory there closed its doors in May 1976.

There are currently plans to revive the brand with a new Jensen GT, followed later by a new Interceptor.

A spokesman for Greene King said: “Being part of the local community is important to us so we wanted to ensure our name reflects the local area, which is why we asked for the help of our future customers.

“We are really pleased with the name we have and are confident ‘The Interceptor’ will be a great addition to New Square.”

The pub features a contemporary look throughout and with leather booth seating areas complete with their own televisions is aiming to appeal to families and groups of friends.

Marc McGuigan, business unit director for Hungry Horse, said: “I am confident that ‘The Interceptor’ is going to be a great addition to the shopping centre. Our pubs are very welcoming and atmospheric, with something on offer for everyone.”

The pub contains a feature wall with images of the Jensen Interceptor and its history in West Bromwich.

And to mark its opening on Tuesday May 5, a local member of the Jensen Owners’ Club arranged for a white 1970 Interceptor to be parked outside the pub for the day, enabling customers to stop and have their photo taken with it.