Plans to transform Birmingham’s skyline and create a new gateway site into the city have been given the go-ahead.

Birmingham City Council has granted planning permission to Kenmore developers for its £75 million Snow Hill Development.

Derelict retail units on the half acre site, known as ‘The Strip’, will be cleared to make way for the first phase of No 1 Snow Hill Plaza - a 15 storey block of office and retail space.

The 180,000 sq ft development, next to the Kennedy Tower, will form part of the larger scheme for the area within the central business district.

The larger Snow Hill scheme, opposite the station, secured planning permission in November 2007 and will total 450,000 sq ft of mixed use space spread over 29 floors.

Daniel Williams, head of development at Kenmore, said: “This scheme forms part of the significant development plans for No 1 Snow Hill Plaza, which will provide Birmingham with a landmark gateway into the city and further aid the regeneration of the city’s central core, contributing to the city skyline and public realm.

“The development will bring about a broadening of Birmingham’s prime office pitch, towards Snowhill, and will further raise the bar on the standards and vision of the city’s redevelopment projects.”

It is planned that the first phase will meet environmental targets; it will have a green roof to increase biodiversity and include a number of energy saving and waste cutting initiatives.

Plans also include parking for 78 cars and 75 bicycles over three levels of basement parking and a new public access route through the site to Weaman Street.

CBRE and King Sturge have been appointed by Kenmore as agents and Hamiltons, who created the masterplan for the Eastside, are architects for the scheme.