The ongoing regeneration of West Bromwich has been given a further boost with the submission of planning for a new Glenn Howells-designed office scheme.
The Stoford Developments building, which will provide 141,000 sq ft over six-storey, has already secured a pre-let to BT and is set to bring 450 jobs to the local area.
The planning application has come from Stoford, regeneration company RegenCo, Sandwell Metropolitan Borough Council and Advantage West Midlands.
The £75 million All Saints development at the junction of the A41 Expressway and Cronehills Linkway is part of a wider regeneration of West Bromwich town centre which has already seen the construction of The Public and will also see the complete overhaul of the local retail facilities.
As well as the detailed planning permission for the office, Stoford has also applied to build a new spine road through the All Saints scheme from east to west to provide access to the building.
Pedestrian and cycle links extending to the town centre and on to a proposed major new retail development anchored by a Tesco Extra store are also part of the plans – as is a 650-yard walkway to the nearby Dartmouth Street Midland Metro tram station.
Steve Smith from BT and Chief Executive Officer for Transform Sandwell, the corporate partnership between Sandwell Council and BT and Liberata aimed at enhancing council services, said: “The building will be our Regional Business Centre and is an important part of our transformation programme working with Liberata and Sandwell Council.
“The design of the building will substantially improve the working environment for all our staff delivering services to the Council and its citizens, as well as being a welcome asset to the centre of West Bromwich.”
Jon Andrews, Stoford Director, said: “This landmark development is just the start of a mighty ongoing office building programme to regenerate West Bromwich as a prime business location.
“Designed to the highest sustainable standards in an attractive mixed-use environment and with rents of less than £20 per sq ft compared with over £30 per sq ft in central Birmingham, the accommodation should prove irresistible to companies looking to relocate to a bright easily accessible modern setting.
“We worked closely with BT, Sandwell Council, RegenCo and AWM in agreeing the details before submitting our application - and we are now in discussion with other potential blue chip occupiers that are interested in pre-letting the remaining 150,000 sq ft net of available office space.”
Karen Walker, Chief Executive of RegenCo, said: “Quality of design and materials are key to sustainable regeneration and All Saints brings an exciting start to the huge changes in place for West Bromwich.
“All Saints will instil pride and create ambition, helping West Bromwich to gain its rightful place in the region’s economy.”
Advantage West Midlands Partnerships Director Mark Foley said that he was delighted that Stoford had submitted plans: “All Saints is an important part of the wider West Bromwich town centre development which will provide jobs and support a significant number of existing jobs.
Coun Bob Badham, Sandwell’s Cabinet Member for regeneration and transport, said: “This is a flagship project for West Bromwich, which will create jobs and boost the town’s image.”