Plans for an extension of the Bullring in Birmingham aimed at attracting new restaurants to the shopping centre have been submitted to planners.
The detailed planning application has been submitted to Birmingham City Council for a 20,000 sq ft new scheme called Spiceal Street which is set around St Martin’s Square and will create 11,500 sq ft of restaurants and improvements to the landscaping and public space.
Jamie’s Italian opened its first restaurant in Birmingham at Bullring this week and the 7,300 sq ft unit is part of the Spiceal Street strategy to attract high-end casual dining brands to Bullring and increase customer dwell time.
Designed by Chapman Taylor, the scheme comprises three new catering units, a feature green wall, planting and a new water feature as part of the improved public realm. The scheme will also enhance pedestrian links from St Martin’s Walk to St Martin’s Square.
The development is in the same location as the original Spiceal Street which during the 1700s was well known for its hospitality, grocery and meat trade.
Lawrence Hutchings, Hammerson managing director UK Retail, said: “Bullring has a fantastic reputation as a centre for fashion and we want to ensure that we deliver the same to consumers as a dining destination. We have had an exceptional response on the scheme from restaurant brands looking for high quality retail space in Birmingham.
“Birmingham is quickly developing a strong reputation as a regional culinary capital and we are confident that our ability to attract strong restaurateurs will ensure Spiceal Street adds a new dimension to both Bullring and the city.”