Longbridge is set to become the new national headquarters for fleet vehicle refurbishment and remarketing specialists IT Fleet Automotive - creating up to 50 jobs.
The company has taken 27,093 sq ft at the £23 million Cofton Centre on a 10-year lease as well as five acres of storage land to accommodate 1,500 vehicles. From the new base, 200 to 250 fleet vehicles a week will be refurbished, recycled and then either sold or sent to auction.
David Williams, technical director at IT Fleet Automotive, said the location of the site was a major factor in the decision.
Mr Williams said: “When we undertook the search for a base in the Midlands, we ultimately focused on Birmingham because of its centrality.
“Longbridge stood out as here we have been able to let a warehouse unit together with an extensive area of outdoor space, both of which are essential to the operational success of our business,” he added.
“Location and motorway access were also major factors in our decision to move to Longbridge, as the ability to transport vehicles quickly and efficiently is key to providing an effective service to our fleet clients across the UK.
“We are now in the process of recruiting a new team for our Longbridge headquarters.
“With a wide range of roles to fill from skilled workers to apprentices, we are hoping to appoint a high proportion of local people and to therefore play a part in boosting job creation and employment in the area.”
Developed by St. Modwen as part of the wider £1 billion regeneration of Longbridge, the Cofton Centre is a 35-acre self-contained and secure estate providing industrial and warehouse space.
Situated on Groveley Lane near to the A38, the existing Unit One and Unit Two were sold to EH Smith and PRG Lighting. The newly built Unit Three and Unit Four offer almost 75,000 sq ft of space.
Jonathan Green, development surveyor for St. Modwen, said the deal showed there was demand in the marketplace.
He said: “The letting to IT Fleet Automotive at the Cofton Centre demonstrates the demand that exists in the marketplace for high quality industrial space in a well-connected location.
“In a challenging economic climate, a flourishing business community is being established at Longbridge and St. Modwen continues to take a proactive, flexible approach to meeting occupier requirements.
“We believe this is fundamental to the ongoing growth of the area and to the creation of 10,000 new employment opportunities at Longbridge through ongoing investment and regeneration.”