Pink’s Fitness for Ladies is to open Solihull’s first ladies-only gym at Cranmore Place.
Parent company Pink’s Fitness Limited has taken 3,069 sq ft on the ground floor of the £2.4 million building, in Cranmore Drive, Shirley, at a rent of £15 per square foot, on a five-year lease.
The gym is a new business venture for former Jaguar Land Rover engineering manager Stuart Powell, and is the first of its kind in Solihull, with plans to open up more across south Birmingham.
The aim is to provide a safe, and non-intimidating, female-only environment, where women can work on their health and fitness levels, said Mr Powell, Director of Pink’s Fitness Limited: “South Birmingham is bereft of this kind of facility, so it will be an important new service, not only for women in the local community, but also those who work in the building.
“Many women don’t enjoy going to normal gyms, because they feel intimidated and self-conscious, especially if they are a bit out of shape.
“The last thing they want to do in that situation is exercise in front of men.”
Mr Powell, an engineer and former technical project manager on new vehicle programmes with Jaguar Land Rover, took voluntary redundancy last April and put the money towards his new venture.
“Setting up any new business in a recession is a bit of a risk, but I’m confident the market is there.
“Lloyds TSB gave me a bank loan to help finance it, and I have received great support from local councillors who have been very supportive with the planning approvals.”
Two other clients – independent financial services provider Foster Denovo Ltd and Finnish steel producer Ruukki UK Ltd – have already moved into Cranmore Place, a fully refurbished, 39,746 square feet building, being marketed by Salway Bradbury and joint agents Bigwood.
Property agent Ken Salway said: “We are delighted that Pink’s Fitness will soon be offering an important health and fitness service to women in the area.”