New designs have been revealed for one of the largest regeneration projects in the Jewellery Quarter's recent history which has seen plans for a hotel dropped.
The £110 million project, called Hockley Mills, will redevelop four acres of land next to the quarter's railway station into a new mixed-used complex with more than 400 apartments.
After first being unveiled last summer, developer Blackswan Property has since gone back to the drawing board to produce a revamped scheme which has seen plans for a boutique hotel scrapped and the number of apartments reduced by 82 units.
The height of the complex at its tallest point has also come down by half to four storeys.
Blackswan's directors Marcus Hawley and Richard Whitehouse said the changes had come about after several meetings with city council planners and a struggle to find the right operator to run the planned 42-bedroom hotel.
The space allocated for the hotel will now house around 30,000 sq ft of new office space.
Mr Hawley said: "The hotel element was one of the things I was most excited about in the development and it doesn't make sense that there isn't a nice, boutique hotel in the quarter.
"I was a resident of the Jewellery Quarter for eight years and I'd see all these couples wandering around on a Saturday afternoon buying engagement rings and think they should be staying over here as well.
"So we saw that site as a great opportunity for a boutique hotel.
"The problem we had was that we spoke to couple of hotel operators but it was the same old stuff.
"We would still love to do a boutique hotel, something that's really unique and becomes a social landmark but, at the moment, we haven't met the right people to do that.
"We had a lot of feedback from the council and that's where all the changes, including the hotel, have come from.
"The planners had some viability issues with the project about who was going to run the hotel and would it just be vacant in five years' time?
"But, at the time, we were prepared to build the hotel speculatively."
The project will regenerate land currently occupied by auto service centre Mr Tyre, at the corner of Pitsford Street and Icknield Street.
This latest version includes plans for 406 apartments, parking for 140 cars, a reduction of 25 spaces from last year's application, and 30,000 sq ft of space for retail or cafés.
There will also be public realm and a new entrance from Hockley Mills leading directly into the Jewellery Quarter station.
The flats will be available to rent only but an affordable housing element, also to rent, has been included as part of the planning application.
Blackswan is hoping to secure planning permission in May and be able to start work on site in the first quarter of 2019.
The commercial elements would be done first and the overall development is expected to take up to five years to complete.
Mr Hawley said the Jewellery Quarter welcomed around 1.5 million visitors a year who were coming for the first time but he felt the district failed to capture them enough so that they returned.
He added: "We think this is the largest amount of commercial space being provided in the Jewellery Quarter since the 1960s.
"But, in order for this to work, we need to have critical mass and create a place.
"There is no grade A retail space in the Jewellery Quarter and a lot of the shops are in old workshops and that's why you don't have any of the bigger names in the quarter like Swarovski and Pandora.
"The commercial space is the most expensive part of the scheme and there's no point building it if it doesn't work so that means connecting it to the rest of the Jewellery Quarter, providing services people actually want and good quality space that is sized right.
"We're adding to the commercial space in the Jewellery Quarter at a time when so much is being lost to residential conversions."