Birmingham is to see a return from Hamleys!

The traditional toy store is loved by millions of people across the world and often features on a must-see on family day trips to London.

In fact, we listed it as one of the five shops we'd love to come to Birmingham back in May, and it seems that wishes really do come true.

Because we felt we really were missing a giant old-fashioned toy store like Hamleys which turns adults into kids again.

But now it's our turn to have a store - and we're over the moon!

When and where is Hamleys toy store opening?

It will open at Resorts World on Friday October 21 to to coincide with Resort World’s first birthday.

“We are thrilled to announce the opening of the world famous toy shop, Hamleys at Resorts World Birmingham,” says Ian Bennett, operations director for Resorts World Birmingham.

“The store will be the perfect addition to our already strong family offering.”

Hamleys toy shop is opening at Resorts World Birmingham
Hamleys toy shop is opening at Resorts World Birmingham

What will be there?

Hamleys at RWB will be packed with the latest gadgets plus all the traditional toys you’d expect from the classic store too.

We used to have a Hamleys in Upper Bull Street, Birmingham in the 1980s but since then our closest Hamleys has been London.

Now we’ll have one right on our doorstep, and we really do feel like kids at Christmas!

So, will the prices be cheaper as it’s at Resorts World?


This shop will have all the offer excitement and sparkle of other Hamleys stores – but with the added bonus of outlet prices.

It means there will be extra reductions on toys, enabling you to save a bit of cash this Christmas, or maybe just give the kids even more!

Resorts World Birmingham
Resorts World Birmingham

Why is Hamleys so special?

Hamleys was founded in 1760 by William Hamley, a man who dreamt of creating the best toy shop in the world.

His vision has been carried on for more than 250 years, passing through generations of employees to create a brand that people all over the world know, love and trust.

And now it’s opening its doors in the West Midlands – see you there!

Find out more at

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