The West Midlands is set to have a giant designer outlet village - bringing 1,200 jobs with it.
Developers hope exclusive retailers will flock to Cannock after proposals to develop a huge parcel of land were given the green light after first being unveiled in summer 2014.
They claim the scheme - which would be the closest this region has to Bicester Village - would bring an extra three million visitors a year to the region.
It would have up to 130 designer outlet stores, new restaurants and around 2,000 car parking spaces on the site, next to the Mill Green Nature Reserve.
More than £110 million will be ploughed into the venture covering an area larger than six football pitches.
However, such is the scale of the scheme by Rioja Developments and U+I, previously known as Development Securities, that it requires the go-ahead from the Secretary of State for Communities and Local Government first.
Giles Membrey from Rioja Developments said the designer village would be a major tourist boost.
He added: "The scheme will create over 1,200 new jobs and many much needed apprenticeships, which will provide a real boost to the local economy.
"Mill Green will become a 'must go to' destination that will complement other centres and attract thousands of additional visitors each year, putting the area firmly on the visitor map."
The proposals were given a unanimous go-ahead by Cannock Chase District Council's planning committee.
Mr Membrey said, as the biggest development of its kind in the West Midlands, it would bring in considerable inward investment.
The scheme would see significant investment in infrastructure, including widening of Eastern Way, as well as better pedestrian and cycle access via a new heritage trail.
Richard Upton, deputy chief executive of U+I, added: "This is a major decision for the region around Cannock.
"The new outlet centre will generate more than £500 million of socio-economic improvements over the next ten years, representing a major regeneration project for the West Midlands."
With planning approval granted, phase one of the development could now commence by the end of 2016, with an anticipated opening in 2018.
This would contain 81 outlets creating around 1,000 jobs while phase two would see a further 48 units and a multi-storey car park built.
Bosses are hoping to attract firms including Lacoste, Diesel, Cath Kidson, Jack Wills and Polo Ralph Lauren - although the ability of Cannock to draw in such brands was questioned at the planning committee meeting.