Symphony Hall Birmingham is launching a bid to tap further into the event sector through a new partnership with Walsall-based Staging Services.
The concert hall has worked with the Black Country business to create a new staging format which covers the seats in the stalls to create a platform on which meetings, events and large-scale dinners can be held.
Called 'Symphony Hall: The Next Stage', the tiered staging will create a floor area of around 6,460 sq ft with a banqueting capacity of 620 people along with breakout spaces including the new Laurent Perrier Gallery.
In addition to concerts, Symphony Hall hosts live stand-up comedy and major conferences including sessions during the Tory Party Conference last September.
Costing around £30 million to build, the venue was opened by the Queen in 1991, has 2,262 seats and is home to the City of Birmingham Symphony Orchestra. It hosts around 270 events a year.