Property development and investment company Calthorpe Estates has signed up hotel firm Express by Holiday Inn for its new £100 million retail and leisure development, Edgbaston Mill.
A new 200-bedroom Express by Holiday Inn hotel will be created at the 450,000 sq ft scheme, opposite Edgbaston Cricket Ground.
The company says the new hotel will feature high quality air conditioned bedrooms with flat screen television, internet access, power shower and complementary tea and coffee making facilities.
In addition, guests will enjoy a complementary breakfast and have access to a spacious terrace area overlooking Cannon Hill Park. Additional facilities include a suite of meeting rooms, bar area and an informal dining offer in the evenings.
Starboard Hotels will develop and operate the hotel under a franchise agreement with InterContinental Hotels Group.
Managing director Paul Callingham said: "Edgbaston Mill is ideal for the Express by Holiday Inn brand. It offers an unrivalled location near to some of Birmingham’s major attractions and will boast many quality restaurants and leisure facilities that complement the high quality facilities our hotel will be offering.
"It is also easily accessible, being close to some of the main arterial routes in Birmingham, and offers an abundance of car parking spaces for customers. The Express by Holiday Inn, Edgbaston, will become the first choice hotel in Birmingham for those seeking a reasonably priced, high quality environment."
Calthorpe Estates’ commercial director, David Povall, said: "Express by Holiday Inn is a trusted international brand and we’re delighted that they have chosen to locate to our scheme.
"We look forward to creating a new destination for the people of Birmingham, delivering quality facilities in a unique environment. It is anticipated that work will commence on the commercial element of the scheme in spring, with completion of the first phase targeted for 2009."
Edgbaston Mill is being developed by Calthorpe Estates and Cordwell Leisure Developments and also has planning consent for 39,400 sq ft of retail and restaurants, 31,000 sq ft of leisure space, a 4,000 sq ft foodstore and 64,500 sq ft Grade A offices.
Three hundred and forty four luxury apartments are also being developed by Redrow Homes to complement the scheme. Over a third have already been sold and the first residents began to move into the apartments late last year.