Specialist firm etc.venues – which claims to be one of the leading independent providers of meeting, training and event space in the UK – has launched its Maple House facility in the heart of Birmingham city centre.

The firm says that the Maple House site – its first venue outside of London – is only the first stage of ambitious plans for regional growth. Birmingham’s central business district was selected as the city of choice for etc.venues’ first national centre, after comprehensive analysis of all the UK’s leading city business locations.

Following a £1.5 million fit-out of the facilities at Maple House on Corporation Street, overlooking Old Square, the centre has now opened its doors for business.

Partnership sales executive at Marketing Birmingham, Karen Morbey, one of the first customers to use the space, said: “Maple House is an outstanding , unique venue in a fantastic central location. The team is friendly and helpful and the conference rooms were modern, chic, comfortable and well equipped to the highest standards. All of the delegates were enthusiastic about returning to Maple House for future meetings.”

Alistar Stewart, managing director of etc.venues, said: “Maple House is all about flexibility. Companies who are looking to reduce accommodation costs and promote the use of public transport will appreciate the dedicated nature and the great location.

“With Birmingham repositioning itself as one of the UK’s favourite destinations for conferences and exhibitions and being ranked as one of the best UK cities outside London to locate a business, I can think of no other city in Europe more perfectly matched for the launch of our national roll-out campaign.”

The Maple House facilities include 13 training and meeting rooms over two floors, high-quality audio-visual equipment, a dedicated restaurant for up to 200, extensive breakout areas, an executive board room and private dining room.

Mr Stewart added: “ The venue stands out for its bespoke design, with natural light, theatre kitchens, contemporary artwork and environmentally friendly approaches to recycling.”