Bar takings at two major catering areas at The National Exhibition Centre have risen dramatically following a redesign by Birmingham-based architectural interior design practice, Monteith Scott.
Sales during the first exhibition showcasing the ‘pods’ were ten times higher than previous shows, with figures up an average of 25 per cent against last year.
Describing the project, Alison Monteith, director at Monteith Scott, said: “The previous units were built in 1989 and The NEC felt that they could benefit from refurbishment. As well as giving them a fresh, modern look, we also wanted to appeal to the changing needs of the public.
“In the morning, visitors are looking for somewhere to rest and enjoy a cup of tea or coffee, whereas later in the day they’re after something a little stronger while they relax. Our designs move away from the traditional bar to create a more continental cafe-bar feeling. This has made the pods attractive to a much wider audience, throughout the day.”
Appointed directly by NEC Group Catering, Monteith Scott designed the units in line with the venue’s new corporate brand. Sally Davis, managing director, NEC Group Catering, said: “We have invested £10m into Group Catering, making our food a unique selling point for the business, and the new feel of these units fits perfectly. Alison and her team have done a great job for us.”