Birmingham-based Aston Manor Cider is to build a new 84,000 sq ft multimillion-pound warehousing and distribution hub - just three miles from its production site in the city.
The dedicated logistics facility will be constructed adjacent to the M6 at Witton, minutes from the cider maker's factory in Aston.
Gordon Johncox, managing director of Aston Manor Cider, said: "We are delighted to have secured a top-quality, modern site so close to our primary production site.
"This investment represents the continuation of our intent to build the capability and capacity to support the future growth of the business.
"So in recent years, our Tiverton site has been transformed with an investment programme in excess of £10 million and that development work continues.
"At Aston, we have enhanced the packaging lines in terms of flexibility and scale and upgraded the site.
"Last year at Stourport-on-Severn, we spent millions to commission a new fruit processing facility and over the next few years we will continue to develop that site.
"Now, we have made a very significant investment to establish an outstanding logistics hub to the specification we want and with the capacity to support us for many years.
"This will enable us to ensure our warehousing and transport operation is as efficient and effective as it can be – something that also reduces our carbon footprint.
"Underpinning this is the work in hand to plant a further 1,000 acres of new orchards to deliver the quality fruit we will need for our ciders. This commitment, measured over decades, will see us conservatively invest over £50 million into the rural economy to buy locally grown apples."
The warehousing and logistics element will be operational for Aston Manor from August.
Through to spring 2015, further work will create a suite of offices for management and support functions of Aston Manor.
Aston Manor Cider is the UK's largest independent family-owned cider maker.
It has over 300 acres of orchards in Malvern from which a wide range of cider brands are created.
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