Birmingham is becoming a hotbed for celebrity hairdressers after another announced a new operation in the city.
Adee Phelan, the star of Channel 4’s The Salon, is returning to his home city to launch a salon at the Cube.
Phelan is the second TV personality to open a salon in the city after Lisa Shephard - resident colour expert on Channel 4’s ‘10 Years Younger’ - opened in Colmore Business District.
Originally from Kings Heath, Phelan has confirmed he will take 5000 sq ft of the ground floor at the Cube for his new £850,000 hairdressers.
The 39-year-old, who shot to fame when he styled David Beckham’s hair prior to the 2002 World Cup, will also take an apartment at the development.
He said: “Birmingham is where I was born and bred and, despite running a salon in London’s Covent Garden, I have always been looking for the right opportunity to come back to the city. My aim is to bring a high profile salon, traditionally found in London, to Birmingham for the first time. The Cube is an exciting development for Birmingham and when the space became available, this was the only place I was ever going to consider coming. I plan to bring a touch of luxury with my new salon where clients can expect a top-class, reputable service from myself and my team of expert stylists.”
Nick Taplin, managing director of Sanguine Hospitality, said: “It was our aim to bring in a high-profile, reputable hairdresser as part of what we are trying to achieve at the Cube, which is to create a complete leisure destination, so we are pleased that Adee has confirmed as part of the development.”
Celebrity clients at Phelan’s London salon include TV chef Marco Pierre White, Girls Aloud singer Sarah Harding, actress Rosamund Pike, presenter Piers Morgan and comedian Catherine Tate.