A £7 million plan to regenerate the heart of a Midland town has been launched.

The proposed mixed-use redevelopment, to be known as James Brindley Wharf, is intended to turn Stourport-on-Severn’s Bridge Street into a new pedestrian gateway to the canal basins, linking it to the popular Riverside Meadows area.

The consultation event was hosted by Clive Fletcher Developments, Thomas Vale Construction, BBLB Architects, Walton Hipkiss and Wright Silverwood at the Stourport Yacht Club and saw more than 80 local stakeholders attend.

Tony Hyde, group managing director of Stourport-based contractor Thomas Vale, said the redevelopment is going to give more back to the community than just building.

He said: “The support for the development has been outstanding and this project launch is the first of many consultation events which are due to take place.

“The project has the opportunity to offer training and apprenticeships to local youngsters, boost the economic district through heightened disposable income spend and will drive traffic back into the town centre including tourism. It is astounding to see so many local companies and public sector partners driving a project which will hugely benefit future generations to come.”

Stuart Buckley, development manager for the HCA Midlands, added: “We are pleased to have appointed Clive Fletcher Developments and Thomas Vale to develop this site, which will reconnect Stourport. This scheme will enhance the commercial and leisure offer for the town and provide a high quality canal side scheme. It will create demand for homes and jobs and boost local economic growth.”

The scheme is being backed by Wyre Forest District Council, the Homes and Communities Agency, British Waterways and is part of the council’s wider ReWyre regeneration initiative.

Agents Walton and Hipkiss in Stourbridge & Hagley will be handling the residential sales and Wright Silverwood of Birmingham the commercial lettings.