A new 3D map of Birmingham city centre has been launched at property conference MIPIM, allowing a glimpse into what the future holds in six key economic zones.
The interative map shows the zones – one of which is the recently-announced city centre enterprise zone – which are central to the city’s inward investment plans to bring in high growth industries.
They were showcased at an international event for the first time during MIPIM, at a presentation on the Birmingham stand. A crucial part of the city’s campaign to attract more foreign direct investment, the zones are expected to create 1.8 million square metres of new floorspace and attract £1.5 billion of investment.
Birmingham’s economic zones comprise Advanced Manufacturing Hub at the Aston Regional Investment Site, Tyseley Environmental Enterprise District, Life Sciences Campus at the Queen Elizabeth Hospital and University of Birmingham in Edgbaston, the Food Hub at the former IMI site in north Birmingham the city centre Enterprise Zone and Longbridge ITEC Park
The map uses the latest defence-level technology to render the smallest details of Birmingham’s city centre in 3D. It will enable inward investment programme Business Birmingham to present the city to potential investors that haven’t yet visited the area.
Delegates at MIPIM were among the first people to see the map, with a video of the programme in action played during a presentation about the economic zones.
Leader of Birmingham City Council, Sir Albert Bore, said: "MIPIM is a crucial opportunity for Birmingham to showcase the latest opportunities available in the city to thousands of potential investors.
"From our new economic zones to the buildings transforming our landscape – we are providing more reasons why organisations should locate and grow here. Everything that Birmingham is bringing to MIPIM proves that we are dynamic, constantly changing and always innovating."
As well as showing the enterprise zone, the users of the map also have the ability to click on key schemes – including the new £189 million Library of Birmingham and £600 million redevelopment of New Street rail station – to view fly-though videos of how the sites will look in the future.
It has the capability of pinpointing the floorspace available in individual buildings, simultaneously highlighting particular sites of interest, and underlining key transport routes across the city.
Wouter Schuitemaker, Investment Director at Business Birmingham, presented the map alongside Sir Albert and Mark Barrow, strategic director of development at Birmingham City Council.
He said: "Our 3D map provides an incredibly valuable tool for Business Birmingham in trying to attract FDI to the city. Rather than inviting companies from overseas to experience Birmingham, we can now bring the city to them.
"The video provides a glimpse of the map in action, and also an opportunity to see why Birmingham is attracting more inward investment projects than ever before. The size and scale of the city’s economic zones provide opportunities for a range of companies – from digital start-ups to global manufacturers – to find the best location for their development and growth."
To see a preview of the 3D map taking shape, visit businessbirmingham.com.