A £2,500 donation by a Birmingham business has got tails wagging at a charity specialising in the training of dogs to assist the hard of hearing.
The money was presented to Hearing Dogs for Deaf People by high street retailer The Hearing Company and will assist training programmes for new canine recruits.
It was raised through branches donating £25 for every hearing aid sold during Deaf Awareness Week, an industry event designed to promote hearing care services and support channels for the hearing impaired.
Peter Worthington, hearing director for The Hearing Company, said: “We are proud supporters of Hearing Dogs and the tremendous work they do to improve the quality of life for those experiencing hearing loss.
“By working together our branch network has been able to raise a substantial amount of money which we know the charity will put to good use.”
Hearing Dogs for Deaf People is based in Princes Risborough, Buckinghamshire, and has placed more than 1,500 hearing dogs since its inception in 1982. Hearing dogs alert their deaf owners by touch, using a paw to gain attention, and lead them back to the sound source.
Alice Paine, the charity’s major donor manager, said: “We are totally reliant on the generosity of individuals and organisations such as The Hearing Company to allow us to continue training and placing much needed dogs.
“A hearing dog changes a deaf person’s life on many levels, offering increased independence, greater confidence and a feeling of security.”
The Hearing Company, based on Bristol Street, Birmingham, is a leading high street provider of hearing care services operating from 19 of its own stores, 139 branches of Scrivens opticians and around 400 associated outlets.
Hearing dog trainer Rebekah Barr is pictured putting a new recruit through his paces.