Hotel giant Marriott International has appointed a major Birmingham-based company to boost its presence across the UK.
Citigate Smarts Birmingham will deliver a brand awareness PR programme throughout UK regions as part of a substantial but undisclosed deal.
The Citigate team will work in conjunction with Ellis Associates, Marriott's corporate PR consultancy.
Marriott operates over 70 hotels in the UK, including nine in the Midlands, under the Marriott, Marriott Executive Apartments, Renaissance and Courtyard brands.
The majority of the hotels were, until May this year, operated by Whitbread Hotel Company under a master franchise agreement. Following the withdrawal of Whitbread from the full-service hotel sector, Marriott is now directly managing all the Marriott and Renaissance branded properties in the UK, and is focusing its marketing efforts on raising the profile of all brands in the UK.
The Citigate Smarts team will be headed by account director Hilary Field.
She said: "We look forward to helping Marriott implement a strategy that delivers the results the brand deserves."