A Midland skincare company set up by a father looking for organic products for his baby daughter has begun exporting to the Far East and Middle East.
Managing director Hamzah Islam launched Baby Boo, in 2008 to sell chemical-free, organic shampoos, oils, lotions and body washes for babies and young children, after noticing that conventional baby products inflamed his daughter’s eczema.
Now called Maison Boo, the company has grown to employ 16 people and expanded its range to include products for women, particularly expectant mothers. Its products are on sale in independent pharmacies and health stores, as well as online.
Coventry-based Maison Boo is now set for further expansion after winning substantial new business in Singapore, Hong Kong, Dubai, Slovenia, Latvia, Lithuania and Romania, with help from UK Trade & Investment (UKTI).
Mr Hamzah said: “The value of our export business over the next financial year is likely to exceed £200,000 – more than double our current annual turnover.”
UKTI recently helped Mr Hamzah with a visit to Singapore to secure business worth about £70,000, supplying products to 92 pharmacies.
In January this year, Maison Boo joined UK Trade & Investment’s Gateway to Global Growth programme, which offers a tailored, needs-based service with training and ongoing support for exporters with two to ten years’ experience.