The recently-launched England China Business Forum will be offering an insight into how Midland car maker Morgan is making inroads into the Chinese market at its next event.
The England China Business Forum (ECBF) seminar will see the Malvern-based firm’s managing director, Charles Morgan, explain how the company is growing sales in the emerging market.
Taking place as part of UK Export Week the event takes place at the offices of Birmingham law firm SGH Martineau on May 17 and will also feature UKTI regional director, Paul Noon, and Koolmill Systems’ managing director, Alec Anderson.
It is one of ECBF’s ongoing programme of ‘show and tell’ events, featuring direct experiences of smaller businesses taking on the challenge of selling their products and services into China.
A spokesman for ECBF said: “We aim to inspire other companies with the message that with regard to China ‘you can do it too’.”
Speaking to the Post recently Mr Morgan said the company was targeting the lucrative Chinese market – which is behind Jaguar Land Rover’s rapid expansion – to deliver a third consecutive year of production increases.
The company, one of the last remaining British-owned car makers, said it was aiming to hand-make 1,500 vehicles this year, representing a massive leap from last year’s total of around 1,000.
This comes after the firm, which makes the 3 Wheeler car, opened two new dealerships in China – where vehicle ownership has almost trebled since 2007.
Mr Morgan said the initial response following the opening of dealerships in Shanghai and Beijing had been extremely positive.
“The Morgan has definitely struck a real chord – probably in a different way you would expect,” he said. “They love the shape and I find it really refreshing. What’s refreshing is it’s a completely different response. They also like that they can customise a car with the colour and interior in the way they want it.
“These things are very important in places like China where lack of choice has been the reality for many years.”
The May 17 ECBF event starts at 8.30am and runs until 10.30am. To find out more visit www.ecbf.org.uk.