Two charities which between them have more than 50 years experience of working with vulnerable and disadvantaged people in Birmingham are celebrating joining forces.
The new SIFA Fireside charity was officially launched in the presence of the Ladywood MP Clare Short, the City's Lord Mayor, Councillor Randal Brew, and the Lady Mayoress, Mrs Sandra Brew.
The event, sponsored by the professional financial services firm, KPMG, featured Irish dancing, live music and a DVD created by the charity's service users.
SIFA (Supporting Independence from Alcohol) has worked particularly with street drinkers and rough sleepers, while the Fireside Charity has focused on homeless and unemployed people and those with a mental health problem.
As one organisation, SIFA Fireside can offer targeted support to all these groups, with a wide range of services including the provision of meals and shower and laundry facilities.
The charity also provides help to get back into independent living through advice on housing, work and training, as well as supported accommodation where people learn the skills to cope without drinking.
SIFA Fireside's Chief Executive, Cath Gilliver, said: "This is a great opportunity for us to raise public awareness of the vital work we do at the heart of our city supporting people on the edges of society, and we are extremely grateful to KPMG for sponsoring the launch."