The most prestigious marketing prize of the London 2012 Olympics is already up for grabs - and companies from the West Midlands are being urged to go for gold.
The London Organising Committee of the Olympic Games (LOCOG) has begun the search for a company to design a logo and identity for the London 2012 Olympic and Paralympic Games.
The chosen design will be seen all over the world in the run-up to the event. Nick Paul, Chairman of development agency Advantage West Midlands, said he urged local operations to bid the for the contract.
He said: "The West Midlands is best known for innovation and manufacturing but it is also home to some fantastic design agencies. I would be delighted if this prestigious and lucrative contract came to the region. At Advantage West
Midlands we are determined that the West Midlands will benefit from London 2012 and this is just one of the many ways that local companies can get involved."
The chosen agency will be expected to design the Games emblem with a full set of brand guidelines and consider how the emblem, the identifying symbol of the London Games, would work in a variety of different settings.
The logo will be launched later in 2006 or early 2007. The London 2012 logo will be in use more prominently after the Beijing Games in 2008 and will be used extensively in the run-up to and the period of the Games themselves.
A decision on the successful company is expected to be made by February.