A Birmingham maker of supercharged sound systems for cars is poised to expand following the launch of its latest range of products.
Vibe Audio, which is based in the north of the city, has just unveiled its FLI range of products which can play music at up to 135 decibels.
The speakers and amplifiers, which are are being marketed as a cut-price or entry level alternative to the company's Vibe systems, were officially launched this week.
Vibe, which currently employs 35 people, designs, develops and makes the sound systems at its Midland base and is now planning to increase production and its workforce to meet an expected increase in demand.
Another five people are expected to be taken on by the firm, which was set up ten years ago with a £10,000 bank loan by founder Carl Venables.
Now it competes internationally with the likes of industry giants Kenwood and Sony, with Mr Venables designing the systems.
Chris Etheridge, commercial director of the company, said: " Carl started off the company on his own because he was interested in car audio systems and it has just grown and grown.
"We are a small company, but we know the market place very well.
"Our Vibe products seen as being the top end, while FLI will be at the middle to low end of the market, making it more accessible for people."
The new system, which includes amplifiers, speakers and wires, has been 18 months in development before it was unveiled at the Expo Show held at Stoneleigh.
Mr Etheridge said: "Every product we make is designed from scratch.
Many other companies take other products off the shelf and put their logo on them, but because of the audio excellence in our company we are able to make totally new systems.
"With us it is not just about the aesthetics, it is about the sound quality as well. We have got sound engineers with lots of experience and we know what is required."
Mr Etheridge said the market for in car audio was increasing both in the UK and abroad with around half of the company's £7 million turnover being in exports,
He said: "It is early days in America for us, but we are doing pretty well in Spain, France, the Czech Republic and Russia. The market grew by about nine per cent last year and there is a big market for people who enjoy modifying their cars."
He added that although the systems could play at 135 decibels, they was not usually played at such loud volumes, but meant the sound quality was better at lower volumes.
"People do not expect to play them that loud. But many like to know it is there, and when their car is parked up they like to play the music."