Would-be buyers are expected to show strong interest in a one-acre development site in the Wednesfield area of Wolverhampton.
It is hoped that the commercial development of the Wednesfield Way (A4124) site will give regeneration of the Wednesfield area a boost.
The former industrial site is vacant and cleared and, according to the agent acting for Wolverhampton City Council, the land would be ideal for a commercial development to include B1, B2 and B8 uses, subject to planning guidance.
Adam Zarzycki, of agent Bruton Knowles, says: "We expect this site to generate a good level of interest from developers and investors.
"There is a lack of one-acre sites in good locations which are openly available to purchase for the construction of facilities up to 20,000 sq ft.
"It is also important for existing local and regional companies to acquire land and invest in new facilities and we want to encourage as many owner-occupiers as possible to show interest in the site.
"The Wednesfield Way site benefits from easy access to the M6 and M54 and is located in a popular industrial area close to Wolverhampton city centre.
"Wednesfield Way is already home to a number of prominent businesses, including Corus and Makro Wholesalers, and will provide a good location for warehouse, storage or light industrial premises."
His optimism is shared by Steve Boyes, director of sustainable communities at Wolverhampton City Council, who says: "Developers or investors interested in purchasing the site will benefit from the excellent transport links and amenities that the Wednesfield Way transport corridor has opened up, and with plenty of investment already taking place, the area boasts tremendous potential for growth."
The recent regeneration of Wednesfield Way has opened up substantial redevelopment opportunities, according to Mr Boyes, who reels off a list including retail units developed at Bentley Bridge Retail Park. This complements the existing leisure park and Wednesfield village centre.
The development of Brook Point brought in a new Makro store which has created 125 jobs.
Mr Boyes also points to Bowman's Harbour, the site of a new £12 million swimming and leisure development, offering what he describes as the latest in health and leisure facilities.