Small businesses in search of a new home are being courted across the Midlands to fill a glut of new developments.
To the east of the region, work is starting on a £840,000 project expected to create an initial 20 jobs over 6,500 sq ft of new workspace at the Sir Frank Whittle Business Centre in Rugby.
It is Warwickshire County Council's first new-build development in the town for six years and aims to address a shortage of accommodation for developing companies.
Meanwhile to the north, the drive to create a dynamic enterprise start-up environment in North Staffordshire has received a £2 million boost from the public sector - set to create some 180 jobs and 70 new businesses over the next two years.
Four new enterprise centres will open for business in Stoke-on-Trent between April and August under the initiative funded by the North Staffordshire Regeneration Zone (NSRZ), regional development agency Advantage West Midlands and Stoke-on-Trent City Council.
The broadband-linked units will cater for a range of startup companies with office facilities available for consultancy and creative and media businesses through to treatment rooms for holistic therapy and workshop space for small- scale manufacturing.
"This is one of the first visible steps on the road to making Stoke-on-Trent a city of enterprise," said Peter Cooke, programme manager for enterprise and innovation at the NSRZ.
"This project is an excellent example of how to provide opportunities for both graduates and people losing jobs in the manufacturing sector to set up their own businesses."
Space will be phased in over the coming months and available to rent on "easy in easy out" monthly licences, and some units will also be furnished.
Marie Greer, director for Staffordshire at Advantage West Midlands, said that helping to nurture an enterprise culture is crucial to the area's future.
The NSRZ and City Council hope the enterprise units will achieve the same success as the Hothouse and Hothouse Phase 2 projects in Longton.
There, traditional buildings were refurbished to house modern state-of-the-art technology and studio centres - providing a stimulating business environment for craftsmen.
Jill Levens, director for Business Initiative, which specialises in providing support and training for new businesses, said: "There is a terrific demand for start-up space in North Staffordshire and this initiative will redress the balance."
Geoff Hall, manager of the Sir Frank Whittle Business Centre is aiming for a more mature market - citing a shortfall of space for companies that had outgrown incubator units but were not ready to taken on lengthy leases.
"There is a very real gap in the commercial property market between incubators and traditional business space," he said.