Size isn't everything, or so they say - especially if you're sitting behind a 6ft 6ins man wearing a bowler hat at the cinema.
The fact of the matter is that if it makes more commercial sense to put up a ten-storey building in your city centre than a 20-storey one then you're not over-burdened with demand.
So new plans for the second phase of the Beorma Quarter sit well with this feeling many of us have that Birmingham is on something of a crest of wave.
There are lots of reasons why this is potentially one of the most significant commercial schemes Birmingham has at the moment.
First is its location. The site faces Selfridges and the forthcoming Smithfield development on the Wholesale Markets site.
It also links Eastside to the city centre more tangibly than anything seen on a Birmingham City Council artist's impression.
It is one thing building a walkway for people to get out to Digbeth but fundamentally we need more people working there.
But of even greater significance is the fact that after years of developers down-sizing schemes in Birmingham, the tide has turned.
Before the recession, the proposed V-Building in Broad Street was to be a 51-storey colossus - new plans reach only half that.
Similarly, plans for Regal Tower, further down Broad Street, have seen ambitious proposals for a building looking down on the BT Tower slashed to a 22-storey apartment block and a hotel. Even the new NatWest Tower plans have been scaled down.
But Beorma has gone from 27 storeys to 30.
One small step for architects, but a giant leap for the Eastside feel-good factor.