The founder of an app company which has just signed a deal to sponsor Birmingham City FC says the business is already making inroads into launching the tool abroad.
Richard Dilworth, of Zapaygo, told the Birmingham Post he was keen to build a strong community of followers in the city on the back of the deal with the Blues and was already attracting interest from overseas.
Earlier this month, Zapaygo thrust itself in the minds of football fans with the news it had signed a two-year sponsorship deal with Blues to adorn all of its team and replica kits.
Zapaygo is a lifestyle payment app which, once downloaded, can be used to pre-order products from smart phones and tablets.
It is being rolled out to various bars, restaurants and entertainment venues in Birmingham including Marco Pierre White’s restaurant at The Cube, Mechu and The Plough in Harborne.
Mr Dilworth said: "We have a lot of international partners and we're talking to a lot of people abroad.
"It's a perfectly scalable product which can be taken outside of the UK. If, for example, Spain came knocking tomorrow and asked us about launching over there, there's no reason we couldn't get the ball rolling on that straightaway.
"We've already had conversations with interested parties in Europe, the Middle East and South America and there's also awareness of the product in the US."
He added: "It is currently being used by leisure venues but it is our intention to sign up Birmingham retailers and I expect to have some more on board within the next few days.
"We want to involve our users by asking them to tell us where they go to drink, shop and eat so we can find new places to approach about using the app.
"If we can work with the people of Birmingham, that's how we will succeed."
Although the company was only incorporated last year, the idea has been three years in the making.
Mr Dilworth co-founded the company with Elliot Hall and supported the venture with private funds while the technical building of the app was done by Mark Darling at Tamworth-based Punch Digital.
Once it was up and running, Mr Dilworth approached new investors for additional support to help market the fully finished product.
The team has three staff but he is planning to bring two full-time software developers on board in the near future and more staff thereafter as more customers are signed up to the app.
Referring to the deal with Birmingham City, he said: "The association with Birmingham City means we're able to engage with the city.
"We realised that, to launch the product, we needed this strong focus within the city and this huge element of community.
"We had been talking to the club about some charity stuff and then we realised that, if we wanted to engage with an entire city, what better way to do it than through an association with a football club."
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