Management company, Valor Hospitality Europe, has been appointed to manage the Ramada Birmingham City hotel in The Mailbox.
Valor has also taken over the management of Hotel Indigo in Liverpool and Ramada Manchester in Salford Quays, taking its UK portfolio to 20 properties in total.
It follows a recent deal to sell the hotel to MCAP Global Finance, a UK subsidiary of the New York investment advisor Marathon Asset Management.
Valor was formed in November 2014 to manage what was previously QMH UK and in nine months the UK-based company has gone from managing 11 hotels to 20, with further growth in the pipeline.
Brian McCarthy, managing director of Valor Hospitality Europe, said: “We are very proud of the significant progress that we have made in the last nine months.
“We are in the process of making a number of key appointments so we are adding to our team as well as to our hotel portfolio, which is fantastic for the business.
“All three new hotels represent excellent opportunities for Valor going forward.
“The Hotel Indigo in Liverpool is the first hotel we have managed under the Indigo banner and we are excited about working with this boutique brand and continuing our relationship with IHG.”
Valor Hospitality Europe is an extension of USA-based Valor Hospitality Partners, which operates properties on the East Coast of the United States.
Valor’s sister company, PMR Hospitality Partners, based in Cape Town, manages a portfolio of properties in South Africa.
Valor operates independent hotels, resorts and branded properties and works with brands, including IHG, Hilton, Marriott and Starwood.
Valor Hospitality Europe’s portfolio of hotels includes Double Tree, Hilton, Holiday Inn and Crowne Plaza.