A Birmingham tech firm has secured a new contract with one of Africa's largest mobile phone providers.
PM Connect is a mobile payment provider and has won the brief from Vodacom which is part of the Vodafone group and has a 43 per cent share in South Africa alone.
PM Connect's technology allows consumers to pay for lifestyle and sport content, videos and articles through carrier billing, adding any purchases directly to the phone bill.
The deal will see PM Connect expand its rollout of sports and entertainment subscription services for international clients, which includes wrestling giant WWE, to Africa for the first time.
Based on Colmore Row, PM Connect is a finalist in the Digital Business of the Year category of the 2018 West Midlands Tech Awards which are run by BirminghamLive .
The deal builds on PM Connect's growing presence in the African market built over the past two years.
Chris Purdie, group commercial director at PM Connect, said: "This marks a key step for PM Connect as continued expansion into the African market features heavily in our ongoing growth plans.
"We're looking forward to helping our clients access new audiences through the provision of quality sporting entertainment and boosting accessibility of products and services for consumers.
"At present, our deal with Vodacom focuses on South Africa, the continent's highest GDP country, but our sights are set on a widespread roll-out across the continent.
"As a Birmingham-based business, our growing presence in Africa allows us to act as a spearhead for technological excellence on a global scale, enabling us to provide more opportunities here in the local economy."
This latest partnership follows a contract win with the NBA in the US.