Retailers at the Grand Central shopping centre have smashed their sales targets, as the facility celebrated welcoming its millionth customer.
Its first two weeks have been described as a great success, and bosses say they have been getting positive feedback from customers.
The centre said some retailers have reported a 95 per cent increase on their initial expected sales targets .
Jonathan Cheetham, general manager for Grand Central, said; “The million customers is just one aspect of Grand Central’s success. More importantly, our retailers’ tills are ringing and the restaurants are full. Furthermore there are even more jobs being created and the feedback from our visitors is that they love the centre, are proud of it to be in the City, and will be returning.”
Sir Albert Bore, leader of Birmingham City Council, added; “The early visitor numbers and reports from traders at Grand Central are staggering and confirm it is a transformational regeneration project for the city – solidifying Birmingham’s position at the top of the retail league table. The increased footfall, which we hope will continue into the busy Christmas period and beyond, will benefit not only the retailers within the new complex, but those based in the wider city centre too.
“ Creating in the region of 1,000 jobs and a positive buzz about Birmingham, it is already very clear the council’s move to purchase the former Pallasades complex was a crucial decision.”
