Proposals for even more student accommodation in Selly Oak look set to be given the green light by city planners next week.
MAS Architecture and Avaro (Midlands) have submitted plans to demolish 778 - 800 Bristol Road and build 100 bedrooms and four ground floor retail units in a four-storey building.
The project has been recommended for approval by officers ahead of Birmingham City Council's planning committee meeting on October 30.
A previous application for the site, which is close to the University of Birmingham's main campus, was submitted in 2010 to build five retail units, 52 apartments, an office, laundry and cycle storage.
New vehicle Elliott Road Developments is hoping to build 123 studios and 206 bedrooms on derelict land in nearby Elliott Road.
A report produced for the planning committee meeting said: "With the exception of 800 Bristol Road, the current parade of shops making up the application site are wholly vacant and in a very poor state of repair.
"The buildings are of limited architectural merit and their demolition in order to facilitate development is seen as acceptable.
"In terms of design, the scheme is considered to be a marked improvement on the extant consent and has been subject to detailed design discussions at pre-application stage.
"It is accepted that the overall scale, at four storeys to the frontage, is in excess of the predominantly two-storey buildings along this stretch of Bristol Road.
"However, given (its) overall width, which is six lanes at this point, it is felt that the increase in height of the building, coupled with the set-back and set-in upper floor, is suitable in this location.
"Given the current condition of the parade as a whole and the aspiration to downgrade this stretch of Bristol Road once the final phase of Selly Oak New Road is completed, the scheme is welcomed and if implemented."