Birmingham's hotels posted record average occupancy rates during the spring.
The hotels recorded 75 per cent take up of their rooms between March and May 2016 which are the best results for spring since current records began in 2003, according to newly released data.
The figures are up from 74 per cent last year and 71 per cent in 2014, according to data from Marketing Birmingham's Regional Observatory, which was provided by travel research company STR Global.
The average room rate in spring 2016 was £68, an increase of £7 year on year, while revenue per available room was £50, up from £45 in the same period last year.
Among the events which contributed to the success were the All England Badminton Championships at the Barclaycard Arena and Crufts at the National Exhibition Centre.
In addition, Park Regis launched its first European property in Birmingham following a £50 million renovation of the former Auchinleck House building, in Broad Street, and AC Hotel Birmingham, which has 90 bedrooms, made its UK debut at the Mailbox.
Emma Gray, director of marketing and communications at Meet Birmingham, the city's official business tourism programme, said: "With a 17 per cent growth in domestic tourists since 2010, and the largest increase of international guests outside London in the last two years, Birmingham is welcoming more visitors than ever.
"It's therefore encouraging to see the city's rising popularity being mirrored by strong figures within its hotel sector.
"While a host of new brands have recently chosen to launch in Birmingham, there are a further 14 hotels, amounting to more than 2,000 bedrooms, in the pipeline, demonstrating the confidence that investors currently hold in Birmingham's visitor economy and tourism offer."