Pizza chain Prezzo has put forward plans to open a restaurant in Moseley after Boston Tea Party announced it was putting its proposals to open a café in the suburb on hold.
Prezzo has lodged plans to convert the former Halfords Autocentre in Alcester Road into a restaurant - the same site originally earmarked for Boston Tea Party.
Boston Tea Party was granted permission to open a café on the site this spring but said it was withdrawing its plans.
The company said part of the agreement required the landlord to undertake a series of works which were not completed within the timeframe and the legally binding element had since expired.
Prezzo’s application was registered with Birmingham City Council on Tuesday, February 23 and a public consultation ends on March 19.
It already has a restaurant in Harborne.
Keith Marsden, who runs Moseley's Prince of Wales pub, has previously spoken out about the area’s bohemian atmosphere being threatened by the arrival of high-profile brands.
He started a campaign last autumn after hearing that the Boston Tea Party café chain wanted to move into the village.
“We are making a stand to keep Moseley different, a place made vibrant by unique, small traders offering an experience you can't get anywhere,” he said.
Since his comments, a number of chains have voiced interest in moving to the area.
In December, Costa Coffee was given the go ahead to convert the vacant former Barclays bank building, in St Mary’s Row, into a 65-seat café.
Pizza Express has recently applied for a licence and lodged plans to convert retail units into a restaurant in Alcester Road.
A planning application was also submitted in January to turn the former HSBC building, in Alcester Road, into a craft beer and cocktail bar, restaurant and ten-bedroom hotel.
Davenports brewery, which is behind the scheme, said it would restore the front of the building if plans were passed.New food and drink developments in Birmingham