The potential to attract a major occupier and create hundreds of new jobs in a head office in Longbridge is in the pipeline as St Modwen unveils the latest phase of its £1 billion regeneration of the town.

The Birmingham-based property group is now pushing ahead with phase four of the long-running project to breathe new life into the south Birmingham town following the collapse of MG Rover in 2005.

This latest element of the £70 million new town centre is called 'One Park Square' and would comprise a four-storey, grade A office development of around 105,000 sq ft with parking for 150 cars, aimed at attracting a major corporate occupier.

St Modwen is also considering a campus-style arrangement of three-storey office buildings for the site.

Plans for this part of the regeneration have been lodged with Birmingham City Council and come hot on the heels of St Modwen submitting an application to build 215 houses on land very close to where One Park Square would sit in the growing town centre.

Mike Murray, senior development surveyor at St Modwen who is leading the Longbridge project, said: "The submission of these two planning applications marks the further phase of our £1 billion Longbridge regeneration scheme and follows a successful public consultation event where residents gave feedback on our plans.

"One Park Square will provide prime office space in the heart of the town centre within easy reach of road links and public transport connections and is set to bring hundreds of new jobs to Longbridge.

"Our residential planning application will help provide new homes for the workers and answer high demand from people attracted to Longbridge by the new shops, Austin Park and community facilities.

"All 132 properties at St. Modwen Homes' Park View development at Longbridge sold within months of the first homes being delivered, highlighting the demand for quality new homes in the area."

Longbridge has already seen a £300 million investment from St. Modwen and the creation of 3,500 jobs since regeneration began in 2005.

This includes two office buildings on Longbridge Technology Park, a new Bournville College, Sainsbury's and a youth centre called The Factory among others.

Later phases include plans for more offices at Two Park Square, housing and the region's largest Marks & Spencer store.

The next phase of its residential development comprises 215 family homes aimed at supporting the new workers which will be sited next to its £35 million 'ExtraCase retirement village.

St Modwen said the homes would be built in a range of different types and styles, suitable for people on all stages of the property ladder.

The Quinton-based company is aiming to deliver 2,000 new homes together with employment and retail facilities to support up to 10,000 jobs in Longbridge over the next 15 years.