The planned £500 million Paradise Circus development in Birmingham city centre has been rebranded to simply 'Paradise' as developers confirm that work will start on January 5.
The project will eventually see 17 acres of city centre land transformed with new office buildings and public realm on land currently occupied by Central Library, Paradise Forum and the surrounding area.
Developers said the change of name to Paradise reflected the fact the 'circus' element of the site would disappear when the section of Paradise Circus Queensway road running alongside Birmingham Town Hall from Great Charles Street was pedestrianised.
The first phase of the development works will include demolition, infrastructure changes, public realm around Chamberlain Square and changes to highways surrounding the project, details of which are yet to be announced.
Two office buildings overlooking Chamberlain Square, to be designed by architecture firms Eric Parry and Glenn Howells respectively, will also be speculatively developed, bringing more than 300,000 sq ft of office space to the market aimed at addressing the city's lack of new grade A offices.
A detailed planning application for the buildings will be submitted early next year.
The development is being brought forward through a joint venture company called Paradise Circus Limited Partnership (PCLP) which is a partnership between Birmingham City Council and BT Pension Scheme.
It is being managed by Hermes Real Estate with Argent as development manager.
Chris Taylor, chief executive of Hermes Real Estate, said: "This is the moment we have all been working towards during the years of planning this transformational project.
"We are now in the position to move the development forward rapidly and with absolute certainty.
"The transformation of this significant site at the civic, cultural and historic heart of the city will start with a programme of enabling and infrastructure works funded through the approved investment by the Greater Birmingham and Solihull Local Enterprise Partnership."