Morgan is set to fuse the vintage with the modern when the Malvern car-maker unveils its second electric vehicle at this month’s Goodwood Festival of Speed.
The EV3 is a prototype electric version of the Morgan 3 Wheeler, a vehicle which helped redefine the marque when it was launched in 2011.
The EV3 concept is the second full electric vehicle produced by the Morgan Motor Company following in the wake of the Plus E.
The firm said the vehicle aims to offer a fresh and fun take on zero emissions motoring and is set to go into production next year.
A Morgan spokesman said: “Bespoke to order, hand crafted and most of all fun, the EV3 looks at the world of zero emissions motoring with an entirely new approach.
“Morgan is excited to announce that this prototype version is currently undertaking a full testing and development programme and is expected to go into production towards the end of 2016.”
The EV3 is powered by a single rear electric motor, which provides 45kw of power and is expected to have a range of 150 miles.
The car-maker said the EV3 would be even lighter than the standard 3 Wheeler, which weighs 450kg.
It gets its first outing on the Niche Vehicle Network stand at the Goodwood Festival of Speed in West Sussex, which runs from June 25-28.
The original 3 Wheeler was launched at the same event four years ago and within just a few months became a best seller for the company with 500 orders taken.
Speaking to the Post at the time, its designer Matthew Humphries said the bulging order book was “way more than expected”.
The 3 Wheeler represented something of a revival for Morgan as it was inspired by a cyclecar launched in 1910 which first got the company going.
Mr Humphries described it as “A bespoke British sports car that’s taking a lot of influence from the original on which it is based – aircraft from that time and indeed anything from the 30s or 40s.
“We were trying to get quirky humour into it too, with elements like the starter button being the bomb release button from a Eurofighter jet.
“At the end of the day a three-wheel car is a product of humour. All great British products have an element of humour about them.”
Despite its humorous element the 3 Wheeler also stood out as a performance vehicle, with a 0-60mph time of 4.5 seconds and a top speed of more than 120mph.
The real thrill, according to Mr Humphries, came courtesy of its diminutive stature and compact dimensions.
“It is certainly a fast, fun car but the great thing about it is that because you are so low and close to the ground you feel quite cocooned,” he said.
“With a lot of supercars these days you don’t really feel the speed – you don’t have excitement from it – but with this you can cruise along at 50mph and it feels like you are doing 100mph.”
He added: “It is going back to the simple principles of what Morgan is about, making simple, lightweight, hand-crafted, bespoke products.
“The 3 Wheeler does make sense in terms of getting right back to our roots. People like the simplicity of it and the honesty of its design.”