A key Midland shopping centre is to undergo a massive expansion, with 25 new shops and restaurants on the cards.
Touchwood, in Solihull, has announced the multi-million pound scheme, which is set to create more that 400 jobs along with 500 construction posts.
The move comes after a deal brokered with Solihull Council, which will see one of the authority's town centre offices demolished to make way for the development.
The agreement between the council and Lend Lease Retail Partnership, a fund managed by Touchwood's owners Lend Lease, involves the demolition of Orchard House next to the shopping centre.
Solihull Council will be able to fund an extensive refurbishment of its Church Hill House headquarters next door as a result of the deal.
The plan will see Touchwood's current floorspace of 650,000 sq ft increase by 115,000 sq ft.
The leader of Solihull Council, Councillor Bob Sleigh, said: "It is about creating a sustainable economy in Solihull and keeping it at the forefront of people's minds when they want to shop.
"I think you have to look at reinventing your profile from time to time. We are one of the premier retail destinations in the country and we have to keep it there.
"We have just been through one of the worst recessions in history and I want to make sure people from Solihull benefit from the economic upturn."
Touchwood, which is anchored by a John Lewis store, has more than 100 shops and restaurants, along with a nine-screen cinema and is home to brands including Apple, Hollister, Superdry and Five Guys.
Coun Sleigh praised the council's partnership with Lend Lease – which saw Touchwood open for business in September 2001.
He said: "Lend Lease are an excellent partner, they really are innovative when it comes to retail shopping. Touchwood is a place people want to go to and somewhere people from Solihull are proud of."
Coun Sleigh said "new ways of working" would ensure all its functions could be comfortably housed in its Church Hill House after the loss of Orchard House.
Andy Cole, general manager of Touchwood, said: "Touchwood is going from strength to strength, with visitor numbers continuing to grow and our retailers and restaurants consistently out-performing expectations. This success is reflected in the strong demand from leading UK and international brands, which has seen a number of great additions to our line-up in the last year.
"These include Five Guys, with the American burger brand opening in Touchwood this summer with what is only its second restaurant in the West Midlands.
"We are also in detailed discussions with a number of other brands keen to open regional flagships in Touchwood.
Alexandra Brown, senior development manager at Lend Lease, added: "Over the coming months, we will be developing our proposals with the council ahead of submitting an application next year.
"Solihull is highly regarded amongst leading retailers and restaurants operators, and this next phase is a key opportunity for existing tenants to increase their store size to create regional flagships, as well as to welcome new brands to the town."