A couple who met at Aston University are teaching the Brazilians how to play football after seeing their venture go global.
Christine and Frank Stanschus established Little Kickers in 2002 to give their son Lukas somewhere to play.
Today, the business operates through 232 franchises in 18 different countries – and even the Brazilians are on board.
Mrs Stanschus started the business – offering fun soccer classes for young children – after leaving a role at JP Morgan in London to spend more time with her first child.
She has been shortlisted as the UK's franchisor of the year after seeing the venture spread internationally and turn over £11.7 million last year.
The story began when she decided to take matters into her own hands and ensure her son had a decent place to play football.
Mrs Stanschus said: "Every single day he wanted to go to the park and play football so I decided I must be able to get someone who can do a better job than I can.
"So we set up Little Kickers and had a pilot week which was over-subscribed by more than 400 per cent and it all started from there.
"One year later we had set up 35 classes a week in London and I was being contacted by people wanting to set up elsewhere."
Mr and Mrs Stanschus met at Aston in 1989 while both were studying international business and modern languages.
The business came along 13 years later, when childhood obesity had become a hot topic and Mrs Stanschus felt there should be more opportunities to get young children involved with sport.
It quickly expanded into other territories and entered Brazil – the world's most successful footballing nation – last year.
Next on the agenda is expansion into China.
Mrs Stanschus added: "We have been in Brazil for about a year now. It got to the point where we had expanded to all the English-speaking countries we were looking at, so it was a question of how do we expand from there.
"We thought people in a lot of none English-speaking countries would want their children to learn English, so we have incorporated that into the project.
"The most recent country we are entering is China. We start in Beijing in July and Shanghai in September."
Little Kickers provides football classes for children aged 18 months to seven years.
Mrs Stanschus, who previously worked at PwC, said the global nature of the game opened up opportunities across the world.
"We are riding on the coattails of the popularity of football," she said.
"Our part of it is that we make sure the business is robust to ensure our franchisees have everything they need to be successful.
"We will definitely be going into more countries. Our overall objective is to get as many people as we can involved in sport – so there is a pretty big job for us."
Mrs Stanschus said she wanted to use the business to encourage young people to exercise, including creating an app encouraging youngsters to get fit at home.
Little Kickers is one of eight companies shortlisted in the franchisor of the year category at the 2015 bfa HSBC Franchisor of the Year Awards.
The shortlisted franchisors each presented to the panel of judges in May and the winners will be announced at the black tie awards evening, at the ICC on Thursday, June 25.