A campaign aiming to create 1,000 apprenticeships in Birmingham and Solihull has been shortlisted in a national awards.

Ladder for Greater Birmingham is a finalist in the Promoting Apprenticeships Campaign of the Year category of the AAC Apprenticeship Awards 2019.

The awards scheme is run by industry magazine FE Week and the Association of Employment and Learning Providers and the ceremony will be held during the Annual Apprenticeship Conference at the ICC in Birmingham on March 28.

Ladder for Greater Birmingham was launched September following successful campaigns in London, the Black Country, Staffordshire and Shropshire, creating over 3,000 apprenticeships to date.

Find out more about our new apprenticeship awards

The initiative is run by community development group The Vine Trust and training provider Performance Through People, supported by partners including the Greater Birmingham and Solihull LEP, Birmingham and Solihull Training Provider Network, Greater Birmingham Chambers of Commerce and BirminghamLive as media partner.

Ladder for Greater Birmingham has just celebrated its first landmark, after welcoming the 100th apprentice when 22-year-old Nathan Kelsey joined Sutton Coldfield video company Ark Media whose training will be delivered by Creative Alliance.

And this week has also seen the launch of the new Ladder for Birmingham Apprenticeship Awards, run in conjunction with BirminghamLive, which will celebrate apprentices, employers and education providers across 12 categories.

Ladder for Greater Birmingham will now do battle at the AAC Apprenticeship Awards with Aston University, itself a supporter of the Ladder, and Umbrella Training, a specialist provider of hospitality apprenticeships based in Kent.

 

Gill Durkin, business development director with Performance Through People, said: "We are so delighted our campaign has been recognised in these prestigious awards.

"As a result of this initiative, we have a strong network of partners committed to raising awareness and showing the impact apprenticeships bring to businesses.

"As our patron the Duke of York said himself 'It is a local solution to a national problem'."

To learn more about the Ladder for Greater Birmingham campaign to create 1,000 new apprentices visit www.ladderforbirmingham.co.uk and visit www.reachplcevents.com for more details about our Apprenticeship Awards and to enter.