Signage specialist Hollywood Monster has won the brief to maintain footfall at The Mailbox while it undergoes a £50 million makeover.
The Birmingham-based company has created displays in conjunction with wayfinding company Holmes Wood for the boutique shopping centre and will continue to produce the signs as the physical make up of the building changes ahead of its planned completion next year.
The Mailbox was bought in 2011 by Brockton Capital and partner Milligan Retail and the two companies are now spending £50 million carrying out a wholesale revamp of the former sorting office, including installing a large new office suite .
Although many of The Mailbox's units are now vacated, the complex is remaining open throughout the refurbishment project, in particular Harvey Nichols at the front and the restaurants at the rear.
The main entrance to The Mailbox has now been closed to the public but a new entrance for Harvey Nichols has been created while Hollywood Monster has managed the logistics of installing a new walkway and internal signage.
Hollywood Monster's managing director Tim Andrews added: "We absolutely love the complications of this project.
"Holmes Wood came up with great ideas and we're now liaising with The Mailbox's on-site team to source the right materials, install them quickly and provide a high end finish.
"The site's mixture of internal and external spaces has allowed both big and small solutions, including giant lamps to 'light the way' for shoppers and huge open doors to guide them through the new routes into the mall."
Tarah Hewitt, marketing manager at The Mailbox, added: "With such a major build programme, it's important for us to maintain a good level of customer experience, and Hollywood Monster is helping us to do just that."
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