The boss of a "fraud factory" has been ordered to pay £350,000 just days before he was due to be released from prison - or face another two-and-a-half years inside.

Crooked Andrew Harris intended to defraud people out of millions of pounds by selling "fractional ownership" of three holiday yachts and maintenance fees.

He and David Evans, his fellow director in Shakespeare Classic Line, based at the Nunhold Business Centre, in Hatton, near Warwick, originally denied a charge of fraudulent trading.

But Harris, now 56, of Henley Road, Alcester; Evans, of Longdon Road, Shrewsbury; and the company itself were all convicted after a nine-week trial at Warwick Crown Court in 2013.

Harris was jailed for four-and-a-half years in November 2013, while Evans, who was then 68, was given a suspended 21-month sentence.

A Proceeds of Crime Act hearing against Harris and sentencing of Shakespeare Classic Line were adjourned for a long-running investigation into its respective finances.

Now judge Alan Parker has ruled that Harris and Shakespeare Classic Line each benefited from their crime to the tune of £550,000 - a total of £1.1 million.

Prosecutor Tony Watkin said Harris had available assets, including cash in a bank account and property, worth £350,000.

Judge Parker gave Harris until May 8 to come up with the money or face a further two-and-a-half years in prison - after which he would still owe the £350,000.

When he jailed Harris, Judge Parker said: "Mr Harris ran what can only be described as a fraud factory where customers were processed in industrial numbers. I am satisfied Mr Harris is a dishonest, selfish and greedy man."

During the trial, Mr Watkin said the fraud had involved the sale of "fractional ownership" in three £250,000 yachts moored at Marmaris in Turkey.

Potential customers were enticed to attend sales presentations at Shakespeare Classic Line's premises in Hatton through cold calls and the offer of free holidays.

But once there, they were subjected to "a carefully honed high-pressure sales pitch" for up to five hours in a bid to get them to sign up.

The relentless pressure, sometimes involving up to four sales staff dealing with one couple, was designed to wear them down and to get them to commit themselves on the spot.

Customers ended up agreeing to pay £10,000 or more for one-week fractional ownership of a berth on one of the yachts.

In addition, they had to agree to pay £250 per person to actually stay on the yacht, plus an annual maintenance cost of £395 initially - but increasing by up to ten per cent a year.

One duped customer described his experience at Hatton as leaving him "addled, stressed and brainwashed".

A 72-year-old said it had caused him to feel ashamed at losing everything he and his wife had worked for all their married lives, adding: "They have stolen our future."