The former home of medical product manufacturing group Smith & Nephew could be transformed into a major housing development after laying vacant for seven years.
Shropshire-based housing developer Bovale has submitted plans to build 122 houses and flats on land off Alum Rock Road, east of Birmingham city centre.
The 8.3-acre plot previously contained a variety of large industrial buildings, parking and yard areas but was cleared in 2007 and has been vacant ever since.
The estate will be firmly aimed at the family market as 98 of 122 houses will have at least four bedrooms while the remainder will be two-bedroom flats.
Planning permission was granted in 2011 to build up to 110 houses alongside three business units and a nursery on the site while Hodge Hill MP Liam Byrne has previously campaigned for a school to be built there.
Stourbridge-based architecture firm BBLB Corstorphine + Wright and Birmingham planning consultancy Harris Lamb are working on the scheme.
A planning statement submitted by Harris Lamb said that, following discussions with planning officers, the development site was no longer considered a good location for employment uses hence the resubmission.
It added: "The site is located away from the highway network and with poor, congested connection. The location would be of no interest to employment occupiers requiring a national or regional presence.
"The character of the area of Alum Rock has altered over the past decade and has become increasingly residential with several large developments being built in the vicinity of the site.
"Industry in the area has declined over recent years with industrial sites becoming vacant and underused.
"Alum Rock has a thriving district centre with a good range of existing retail outlets, community facilities and supporting services.
"The proposed development will utilise a vacant area of land in a sustainable location. The scheme will also raise the quality of the build environment in the area."