The former Apprentice contestant who created a new recipe app following his appearance on the BBC show has launched his latest product.
Whisk founder Nick Holzherr has launched a spin-off website called Whisk Leftovers which he says could save families up to £700 a year on their food bills.
Whisk is a shopping list app which aims to help users organise, discover and enjoy recipes.
Its new sister product searches more than 250,000 online recipes from leading publishers to inform people about recipes which help turn leftover ingredients into meals instead of landfill.
Mr Holzherr said the Whisk Leftovers website was geared towards meals which used highly perishable and frequently wasted food items like herbs, dairy, vegetables and eggs.
From its own analysis of users' purchases versus recipe ingredient amounts, the company identified the possible food wastage occurring and began creating a recipe site for leftovers.
The startup company, based on Birmingham Science Park Aston, built the search functionality in collaboration with Unilever's Project Sunlight, which recently launched its #ClearAPlate campaign to raise awareness of the issues of food waste and food poverty in the UK.
Government research suggests the average household throws away six meals a week which contributes to the more than 4.2 million tonnes of food and drink discarded each year in UK.
Mr Holzherr said: "The sheer scale of ongoing food wastage is an urgent problem with the average family throwing away the equivalent of six meals a week.
"We hope Whisk Leftovers will help reduce food wastage in every household, allowing users to be creative with their cooking while having a positive impact on the environment and also their wallets."