One of Britain’s most popular female entrepreneurs will speak at a unique business showcase which encourages the region’s women to bring their daughters along to the event.

Laura Tenison MBE, founder of children’s clothing retailer JoJo Maman Bébé, will speak at a conference in Solihull which is being hosted by former BBC Apprentice star Jo Cameron as part of her Achievers Academy for Women venture.

Ms Tenison, who launched the popular mother and baby boutique brand in 1993 as a bedroom-based mail order enterprise, has since grown JoJo Maman Bébé into a £44 million business with 58 UK stores.

The event includes a variety of high profile female speakers and takes place on November 15 at Solihull’s Hogarths Hotel. Ms Cameron said it is part of her drive to encourage young women to extend their horizons and have role models. She has reserved 30 free places for young women to attend the event.

“I want to help ensure that we are developing and mentoring young women who may dominate businesses in the years’ ahead.” said Ms Cameron, who appeared in The Apprentice in 2006. “It’s important for young women to see that running your own business is normal as it extends their horizons and lifts their aspirations.”

Ms Tenison commented: “I am looking forward to sharing my experiences at the event which I hope can give everyone a good insight into my passion for customer service, my background and values.”

Tickets can be booked by calling 0843 289 2839 or email: