Emirates airline is spreading its wings in Birmingham following a record year carrying more than 500,000 passengers - with an extra daily service.
The global operator, which has carried five million passengers between Dubai and Birmingham Airport since its debut in the region in December 2000, is introducing a third daily flight to the Gulf state from August 1 this year.
Laurie Berryman, Emirates' vice-president UK, said the expansion plans reflected growing demand for its services including increased use by its biggest corporate customer, Jaguar Land Rover.
For the year to March 2015, a total of 527,974 passengers flew between Dubai and Birmingham, a five per cent increase on the previous year and a record over Emirates' 15-year stint in the region.
Mr Berryman said: "In December 2000, we were one of the first airlines to take the big step of operating a long-haul service out of Birmingham.
"They said there was no market in Birmingham but we love proving people wrong and we have proved them wrong - the service has been a great success.
"We have run out of seats and we are delighted to announce a third daily service which starts on August 1st this year.
"The expats in Dubai love Marmite and baked beans and we take a lot of foodstuffs out there."
Mr Berryman said the growth of JLR had helped boost Emirates business out of Birmingham.
Julie Bailey, district sales manager, North and Midlands, said: "It was only three years ago that we developed a relationship with JLR and they are now our biggest corporate customer out of Birmingham."
Mr Berryman added: "They send out lots of bits of cars to Dubai - Land Rover are very popular over there."